A custom website agency will create unique design and branding elements for your website. They will consider your brand identity, ensuring that the design reflects your visual style, colors, and overall brand image. The agency may also offer services like logo design, graphic design, and brand guidelines development. The agency will utilize its technical expertise to develop the website from scratch, or it may leverage content management systems (CMS) such as WordPress, Drupal, or custom frameworks. They will write clean, optimized code and ensure the website is responsive, fast, and compatible with various devices and browsers. Some custom website agencies offer content creation and management services.